Case Study: InfoPrimes achieves more qualified insurance leads at lower CPA with Prospek

InfoPrimes boosts prospects 23% yearly and cuts CPA 10% with Prospek

InfoPrimes, an independent financial services firm in Quebec, needed to increase the profile of its online insurance calculator and generate more prospects at a lower cost per acquisition. They partnered with the vendor Prospek for their marketing and digital strategy.

Prospek implemented closely monitored digital campaigns and developed a segmented investment strategy based on buyer profiles. This solution delivered an average 23% annual increase in prospects and a 10% reduction in cost per acquisition over a multi-year period. Prospek's work also enabled the measurement of return on investment through to final sales, uncovering that some customer groups offered a superior return even with a higher initial acquisition cost.

InfoPrimes