Case Study: Félix & Norton rekindles brand love and drives new store buzz with Prospek

Félix & Norton reignites brand love with Prospek after 57% of consumers turn to comfort food for stress relief

The customer, Félix & Norton, a beloved Montreal cookie brand, faced the challenge of expanding its physical retail presence with two new stores. They needed to build local awareness for these locations while reintroducing their iconic brand to a new generation of Gen Z and Millennial consumers who had largely missed its original popularity. They partnered with the vendor Prospek to develop a creative and media strategy to meet this double challenge.

Prospek developed a campaign based on the insight that comfort food helps consumers cope with stress. They created a playful, mouth-watering visual identity deployed across hyper-local out-of-home, digital, and audio channels, supported by in-store activations and influencer partnerships. The campaign by Prospek was a success, drawing curious crowds to the new stores from day one and sparking strong engagement on social media from both new and nostalgic fans. The initiatives also helped boost reach and collect emails to build a long-term relationship with customers.

Félix & Norton