Case Study: ESKA boosts engagement for its ‘Guess what Carey drinks’ campaign with Prospek

ESKA drives 254,752 video views with Prospek

The customer ESKA, a water company, hired the vendor Prospek to launch a new product, natural carbonated spring water in slim cans. Their challenge was to introduce this new product in Quebec by leveraging a high-profile spokesperson and the power of social media.

Prospek implemented an integrated campaign featuring spokesperson Carey Price. The solution included producing four video capsules, a poster campaign in Montreal, and a dedicated contest microsite. The campaign was a resounding success for Prospek, achieving 254,752 video views, 34,947 social media interactions, 21,094 website visits, and 3,332 contest entries.

ESKA