Case Study: Covalen achieves a bold national brand transformation with Prospek

Covalen expands to five Canadian provinces with Prospek

Covalen, a Quebec-based property and casualty insurance firm formerly known as Groupe Ostiguy & Gendron, sought to transform its brand identity to support its ambitions for national expansion across Canada. The company engaged the vendor Prospek for a comprehensive brand strategy and visual identity service to help them achieve this metamorphosis and stand out in the Canadian insurance market.

Prospek implemented a holistic solution that included an in-depth brand diagnostic and a collaborative strategy process, which led to the creation of the new name Covalen and a complete visual identity. The result was a successful rebrand that galvanized employees and significantly improved external perception, facilitating the company's geographic expansion to over one hundred employees across five Canadian provinces.

Covalen