Case Study: Communauto boosts awareness for Auto-mobile with Prospek

Communauto boosts Auto-mobile awareness across the BIXI network with Prospek

Communauto, a North American carsharing pioneer based in Quebec, sought to strengthen its brand and promote its new no-reservation "Auto-mobile" service. Their challenge was to advertise this innovative service via a poster campaign across the BIXI network. They hired the vendor Prospek to develop this notoriety campaign.

Prospek developed a fresh, colorful poster campaign built around the concept of freedom, leveraging word play to highlight the commitment-free nature of the service. The solution successfully created a friendly bond with the target audience and generated an element of surprise. The concept was so effective that Prospek reported it was subsequently deployed across all of Communauto's brand communication channels.

Communauto