Case Study: CHEM modernizes its brand image with Prospek

Chem redesigns its brand with Prospek for over 20 years of expertise

The customer, a leading professional development player in France's healthcare sector named CHEM, required a redesign of its logo to better reflect its international growth plan and recent multidisciplinary approach. They hired the vendor Prospek to create this new brand image.

Prospek designed a new logo based on three guiding principles: credibility, history, and ground-breaking teaching practices. The solution incorporated a caduceus to define the business sector, a shield to impart values of rigour and neutrality, and a cross to represent the medical sector and the expansion of knowledge. Prospek facilitated the collaboration through working sessions at the client's head office, immersing themselves in the company's culture to recommend creative options that corresponded with the client right from the start.

Chem