Case Study: Cégep Beauce-Appalaches strengthens its student recruitment image with Prospek

Cégep Beauce-Appalaches shifts 75% of media spend to digital with Prospek

Cégep Beauce-Appalaches, a regional college, faced fierce competition from larger urban institutions for student recruitment. Despite its strong reputation, it needed to reposition itself as a top-choice school to attract students. The college partnered with Prospek for a strategic repositioning and digital marketing campaign to address this challenge.

Prospek developed a new brand concept, "My First Choice," supported by a comprehensive communication strategy that shifted 75% of the media budget to digital channels for sharper targeting. The solution included a complete overhaul of all marketing touchpoints. The campaign successfully generated strong internal buy-in and early signs of public acceptance, with the new messaging being deployed across a restructured media plan that balanced digital and local traditional advertising.

Cégep Beauce-Appalaches