Case Study: WhiteWash Laboratories achieves 25% sales growth and scalable operations with ProspectSoft (Prospect CRM & Unleashed)

WhiteWash Laboratories - Customer Case Study

WhiteWash Laboratories, an award-winning maker of premium teeth whitening and oral care products, was struggling with a standalone CRM unsuited to B2B use that didn’t link to Xero or Unleashed, forcing manual data entry and making it hard to manage rising new-business enquiries and retain customers. They engaged ProspectSoft and adopted ProspectSoft’s Prospect CRM, together with integrations to Unleashed (stock) and Xero (accounts), to address these gaps.

ProspectSoft implemented an integrated CRM, stock and accounts solution with configurable sales pipelines for different customer types, capturing opportunities through the entire customer lifecycle and automating data flow. The result: sales up 25%, headcount more than doubled, improved handling of new enquiries and customer retention, and elimination of the manual, disconnected processes previously slowing the business.

WhiteWash Laboratories

Tom Riley

Managing Director