Case Study: Morco Products achieves centralized data, fewer errors and greater efficiency with ProspectSoft's Prospect CRM

Morco Products - Customer Case Study

Morco Products, a supplier of gas heating and hot water equipment to the UK caravan, holiday home and residential industries, was operating from multiple databases and spreadsheets which required repeated re-keying of orders, caused inefficiencies and rising human error, and limited time for lead management until they engaged ProspectSoft and its Prospect CRM.

ProspectSoft implemented Prospect CRM to centralise and consolidate Morco Products’ data, remove manual re-keying, and provide fast search, reporting and responsive support. The result was a single source of truth with information at users’ fingertips, significantly reduced human errors, more time to focus on lead management and other tasks, and a smoother customer-success experience — outcomes that led Morco to recommend ProspectSoft to others.

Morco Products

Samantha Hart

Aftersales Assistant Manager