Case Study: Lighthouse Pools achieves real-time sales and customer insight with Prospect CRM

Lighthouse Pool - Customer Case Study

Lighthouse Pools, the sole UK distributor of Zodiac Pool products, faced challenges with manual data entry and a lack of customer insight. Using paper, Excel, and multiple file copies made tracking customer history difficult and inefficient. They needed a CRM solution from ProspectSoft to automate processes and provide a comprehensive view of their customer base.

ProspectSoft implemented its CRM solution, which features a unique, real-time integration with the company's Unleashed inventory management system. This provided a centralized view of stock levels and customer data. The solution transformed customer service with instant access to correspondence and purchase history, empowered the sales team with insightful dashboards and RFM analysis to identify growth opportunities, and streamlined aftersales support. As a result, Lighthouse Pools was able to proactively aid sales growth and improve customer retention.

Lighthouse Pool

John Whiteside

Business Development Manager