Case Study: Cycling Sports Group achieves 24/7 online trading and reduced admin with ProspectSoft

Cycling Sports Group - Customer Case Study

Cycling Sports Group (CSG), a major global supplier of bicycles and accessories, was overwhelmed by high volumes of enquiries about stock, pricing and product details, which diverted staff from core roles and limited customers to ordering only during opening hours. To address this, CSG turned to ProspectSoft, using ProspectSoft’s Prospect CRM and Prospect eCommerce to centralise customer and product information.

ProspectSoft implemented an integrated eCommerce portal linked to CSG’s Exchequer accounts and CRM, giving customers 24/7 access to personalised pricing, order history and stock information while staff manage everything from a single system. As a result, ProspectSoft enabled round‑the‑clock trading, reduced administrative workload, improved customer service and helped CSG win new customers and increase online sales.

Cycling Sports Group

Neil Merry

Managing Director