Case Study: Amateur Swimming Association achieves centralized data and real-time reporting with ProspectSoft CRM

Amateur Swimming Association - Customer Case Study

The Amateur Swimming Association, the national governing body for swimming, diving, water polo, open water and synchronised swimming, faced fragmented data across multiple reporting sources, difficulty monitoring regional field staff, and limited access to documentation. To centralize information, enable remote access and improve reporting and forecasting, they chose to implement ProspectSoft CRM.

ProspectSoft integrated with Exchequer and centralized complex data, communication history and document management, enabling the Amateur Swimming Association to track leads, forecast accurately and produce weekly automated and real-time reports. As a result, staff can access records in the office, at home or on the road, communications have improved, and leadership can monitor activity and make better-informed business decisions — outcomes achieved with ProspectSoft.

Amateur Swimming Association

Kerry McCaughie

Business Customer Insight Manager