Case Study: Airflow achieves greater efficiency and reduced admin with ProspectSoft's Prospect CRM

Airflow - Customer Case Study

Airflow Developments Group (Airflow), a UK maker and seller of fans and ventilation systems, struggled with fragmented sales processes and time‑consuming administration—quotes were produced in Word, data was duplicated, and manual order processing ate into selling time. To solve this, Airflow implemented Prospect from ProspectSoft to centralise sales and customer information.

ProspectSoft integrated Prospect with Airflow’s Exchequer accounting system to bring CRM and back‑office processes into one place, speeding up quote creation and order confirmation, reducing human error and duplication, and centralising lead management. The ProspectSoft solution reduced administration time, improved process cohesion and overall team efficiency, enabling Airflow to focus more on selling without increasing headcount.

Airflow

Paul Carpenter

Operations Director