Case Study: Callzilla achieves customer-base growth by identifying 6,844 qualified prospects with ProspectCloud

Callzilla Grows Customer Base With New Approach

Callzilla, a contact center and BPO provider, needed to grow sales in key U.S. markets by identifying the often-misleading titles of corporate call-center decision makers and securing reliable contact data after poor experiences with previous list vendors. Callzilla engaged ProspectCloud for targeted list-building and buyer-persona research to create a dedicated, accurate prospect database.

ProspectCloud researched Callzilla’s top accounts, cloned buyer personas, and delivered a cleaned, prioritized database with emails and direct-dial numbers. The engagement produced 6,844 new target prospects, achieved over 96% email deliverability on the first campaign and a 24% click-through rate, and left Callzilla “completely satisfied” with ProspectCloud’s hands-on approach, data quality and accountability.

Callzilla

Neal Topf

President