Case Study: Access Development achieves rapid ROI and high engagement with ProspectCloud

Access Development Surpasses ROI Goals With New Product Launch

Access Development, launching a new employer discount program, needed a high-performing, affordable list and access to employee benefits and HR buyers but lacked a trustworthy outbound list and was wary of traditional list brokers. They engaged ProspectCloud for targeted list and data services to reach the right employers and buyer/influencer audiences for their new offering.

ProspectCloud collaborated with Access Development to map buyers and influencers, prioritize areas of responsibility over titles, and deliver accurate employer lists with an analytical approach. ProspectCloud’s solution produced a >26% open rate, a 10.2% click rate, a two-month payback period, accelerated Mid‑Market and Enterprise pipeline growth, and surpassed ROI goals while mitigating the risk of bad addresses.

Access Development

Andrew Graft

Vice President of Corporate Marketing