Case Study: World's Second-Largest Integrated Zinc-Lead Producer achieves 360-degree customer management and streamlined sales, complaints and payments with Prospecta

World’s Second-largest Integrated Zinc-lead Producer is Managing Its Customer Relationships With MDO

World’s Second-Largest Integrated Zinc-Lead Producer, India’s largest producer of zinc, lead and silver with over one million tons annual metal production capacity, faced fragmented customer and sales processes and lacked a 360-degree view of customers. They needed to capture inquiries and convert prospects, track sales activities, route and close complaints efficiently, simplify payment-to-order posting, and enforce regional ownership of customer data. To address this, they implemented Prospecta’s MDO application to centralize customer relationship and sales operations.

Prospecta delivered a single application and login for prospecting through order booking, enabling collaboration on business offers and MOUs, automated offer comparison and approval, a customer-accessible general ledger, a price calculator, and rules to restrict orders to paid amounts. The MDO solution also automates complaint routing with closed-loop governance, tracks sales activities, and eliminates false stock-outs—streamlining order-to-cash, speeding complaint resolution, and improving visibility and control across regional sales teams.