Case Study: ITC Limited achieves centralized, error-free demand and freight planning with Prospecta's MasterDataOnline (MDO)

ITC utilizes MDO to manage their Demand and Freight planning

ITC Limited, a diversified FMCG company, faced scattered master data managed by multiple teams and divisions with weak governance, heavy reliance on email and Excel, manual checks and macros, and multiple points of entry that caused inconsistencies. To address these challenges, ITC engaged Prospecta to deploy MasterDataOnline (MDO) for demand and freight planning.

Prospecta implemented MDO modules (Material, Vendor, Customer, BOM, Freight), configured workflows and business rules, introduced a Freight Master module with route determination, and integrated MDO with SAP ECC/APO via PI/XI to automate demand and planning. The Prospecta solution centralized master data into a single repository, enforced validations and approvals, minimized manual intervention and errors, and delivered measurable time and effort savings along with clearer resource allocation for ITC Limited.

ITC Limited