Case Study: OEM by QIAGEN achieves 200+ SQLs and 100+ opportunities in APAC with Prospect Engine

OEM by QIAGEN generates 200+ SQLs and $5.8M+ pipeline with Prospect Engine

The customer, OEM by Qiagen, a division of the global biotech company QIAGEN, faced the challenge of expanding its presence and forging new strategic partnerships in the APAC region. Targeting manufacturers in biotechnology, pharmaceuticals, and molecular diagnostics was difficult due to diverse cultural landscapes and the fact that many target companies lacked direct LinkedIn pages, limiting traditional outreach methods.

Prospect Engine implemented a hybrid outreach strategy combining personalized and AI-powered prospecting. This involved highly customized messaging, manual research, and targeted campaigns timed around key trade fairs. As a result of Prospect Engine's solution, the campaign generated over 200 SQLs, created 100+ opportunities, and built a pipeline valued at over $5.8 million, leading to a multi-year partnership extension.

OEM by Qiagen