Case Study: Work.Life achieves 37.5% Instagram reach increase and 4.4M impressions with ProQuo AI

Work.Life uses ProQuo AI for Campaign Optimization

Work.Life, a workspace brand seeking to stand out as the most memorable option in a COVID‑impacted market, needed to identify growth spaces, validate creative ideas and deliver compelling data to senior stakeholders to justify continued brand investment. They turned to proquo ai, using the ProQuo AI platform and CreativeLab to test assets, uncover white space and shape a campaign focused on emotional, seductive drivers like Attraction, Innovation and Differentiation.

proquo ai provided real‑time analysis and pre‑launch CreativeLab testing to optimize messaging, imagery and sound, plus ongoing reporting and custom action plans for brand strategy. The campaign drove measurable impact: Instagram reach +37.5%, Brand Awareness +5, Campaign Impressions vs. Target +93.9% with 4,432,683 total impressions and overall uplift of +32.3% one month after launch. proquo ai’s data also simplified stakeholder reporting and guided continued optimization.

Work.Life

Jessica Ching

Inbound Marketing Manager