Case Study: Safestyle achieves revenue growth and stronger brand integrity with ProQuo AI

Safestyle uses ProQuo AI for Brand Strategy & Campaign Optimization

Safestyle, the UK’s leading double glazing brand, needed a smarter, more responsive way to identify growth gaps, track competitors and category movements, and inform ongoing brand strategy. They turned to proquo ai’s ProQuo AI platform, using its 16 Drivers framework and CreativeLab to move beyond infrequent surveys and get real-time, actionable analysis.

proquo ai delivered always-on tracking, Driver benchmarking and custom action plans that guided Safestyle to prioritise Accessibility and Integrity, refine campaign messaging and recover quickly from a negative PR event by training sales in ethical selling. The work drove measurable improvements: Integrity scores rose (+12.5%), the Safestyle Now Score reached 65, and Q4 revenue improved (+8.8%, with +20.8% year‑over‑year growth), alongside ongoing campaign optimisation through proquo ai.

Safestyle