Case Study: Rock Face achieves 15% brand growth with ProQuo AI

Rock Face uses ProQuo AI to guide their brand strategy

Rock Face is a male grooming brand aiming to modernize and grow a category long skewed toward women. After new leadership joined from L’Oreal, they needed an always-on platform to quickly understand category dynamics, competition and where to position the brand, so they engaged proquo ai for continuous insight and tailored guidance.

proquo ai delivered its always-on ProQuo AI platform and Guidance feature—using 16 Drivers and custom action-plans—to help Rock Face prioritize Emotional Drivers like Innovation, Aspiration and Empathy and to improve Communication. The brand grew 15% year-on-year (Innovation +2.3%, Empathy +1.9%) despite an 8% category decline, and now has a clear roadmap to optimize strategy and expand with major retailers.

Rock Face

James Wilkinson

Head of Sales and Mareting