Case Study: Pip & Nut shakes up nut butter growth with ProQuo AI

Pip & Nut shake up the category with ProQuo AI

Pip & Nut Shake, the challenger nut-butter brand founded in 2013, wanted to keep outpacing larger competitors, understand shifting category dynamics, and expand into major retailers. To do that, they needed clearer insight into what was driving growth in their category and how their brand was performing versus competitors.

With ProQuo AI, Pip & Nut Shake gained real-time analysis of their brand, competition, and category, plus actionable recommendations to improve marketing and positioning. ProQuo AI helped them prove campaign ROI, optimize activity in real time, and identify opportunities to differentiate, resulting in a 35% increase in ProQuo Score and 8% higher Attraction, Accessibility, and Innovation driver scores versus competitors.