Case Study: No. 3 Gin achieves real-time brand growth and successful product launch with ProQuo AI

No. 3 Gin uses ProQuo AI to launch NPD and achieve Sure-Fire Growth

No. 3 Gin, part of the Berry Bros. & Rudd family, wanted to innovate in a fast-changing premium gin category but was struggling to keep pace with shifting consumer needs during lockdowns and the closure of bars, pubs, and restaurants. To guide its next product launch, the brand turned to proquo ai and its always-on ProQuo AI platform for real-time insight into brand and category dynamics.

Using proquo ai, No. 3 Gin identified key opportunity spaces and focused its launch strategy around Innovation, Relevance, and Differentiation. The platform helped the team measure marketing effectiveness and the immediate impact of its new Vesper Martini bottled cocktail launch, contributing to online retail sales growth of 125%, sales uplift in Waitrose of 134%, and gains of 5% in relevance and 7% in differentiation.

No. 3 Gin