Case Study: Broody achieves campaign growth and smarter creative decisions with ProQuo AI

Mother agency, Broody, uses ProQuo to supercharge marketing campaigns

Broody, a creative agency within the Mother Family, needed smarter intelligence to help launch CleanCo, a new no-alcohol spirit, in a category with low awareness. Using proquo ai’s AI Brand Management platform and CreativeLab, Broody wanted to understand which messaging strategies would resonate, build awareness for both brand and category, and guide TV campaign decisions with real-time data.

With proquo ai, Broody tested multiple copy options, monitored campaign performance, and used the platform’s 16 Drivers of Relationships to interpret results and refine future activity. The approach helped Broody choose a multi-messaging strategy, contributed to a +600% increase in retail sales value, 478-store distribution in Morrisons, and 250K website visits in one month, while boosting relevance by 20% and clarity by 17%.

Broody