Case Study: Miso Tasty achieves 12% sales growth and stronger brand metrics with ProQuo AI

Miso Tasty Uses ProQuo AI to Prove Return on Marketing Spend

Miso Tasty, a challenger brand aiming to become the no. 1 name in Japanese home-cooking and stocked in all major UK retailers, needed to justify marketing spend but had no reliable way to measure campaign ROI. They adopted the ProQuo AI brand-tracking platform to understand how media investments would influence brand value and sales.

ProQuo AI provided live visibility of campaign impact versus competitors and guided two campaigns — a new cooking sauces launch and a major digital taste campaign — producing measurable gains: Relevance +30% and Empathy +26% for the NPD launch, Performance +11% and Clarity +8% for the digital campaign, and a 12% increase in units sold. ProQuo AI enabled the team to track results daily and confidently invest in media that drove brand improvement and sales.

Miso Tasty

Bonnie Chung

Founder