Case Study: CleanCo achieves 600% retail sales growth and expanded distribution with ProQuo AI

CleanCo uses ProQuo for Distribution Gain & Campaign Optimization

CleanCo, the low- and no-alcohol spirits brand founded by Spencer Matthews, was looking to grow awareness and distribution in a category facing declining usage and low consumer familiarity. The team needed a way to understand consumer needs more clearly, create stronger retailer pitches, and justify marketing investment to internal and external stakeholders.

To solve this, CleanCo used proquo ai’s ProQuo AI platform, including its 16 Drivers and CreativeLab to inform retailer stories and optimize ATL campaign assets. The results included a 600% increase in retail sales value, 478-store national distribution in Morrisons, 250K post-campaign website visits, and improvements in key drivers such as relevance (+20%) and clarity (+17%).

CleanCo