Case Study: Tenzing achieves 600% awareness growth and 41% sales lift with ProQuo AI

Challenger brand, Tenzing, grows awareness by 600% on a budget

Tenzing, the world’s first carbon-negative soft drink, needed to cut through a category dominated by large, established brands while operating with a lean team and budget. To sharpen strategy and creative decisions they partnered with ProQuo AI, using tools like Guidance and CreativeLab for brand intelligence and creative optimisation.

ProQuo AI delivered real-time intelligence, custom action plans and creative testing that let Tenzing pivot campaign audiences and assets quickly; the result was a 41% sales increase post-campaign, a +28 uplift in prompted awareness, a 600% rise in unprompted awareness and a +16% lift in their Empathy Driver. By monitoring ProQuo AI scores and adjusting tactics, Tenzing achieved substantial awareness growth and improved marketing ROI on a modest budget.

Tenzing

Ralph Strampfer

Marketing