Case Study: Better Nature achieves 38% increase in physical distribution and category leadership with ProQuo AI

Better Nature Disrupts & Owns Their Category

Better Nature, a challenger in the vegan tempeh category, needed to prove to retailers that they could disrupt and grow the meat-alternative market but had limited insight into their standing versus competitors and where the opportunity spaces were. They engaged proquo ai’s ProQuo AI platform to manage brand strategy, drive distribution, optimize campaigns and build trade stories to support retailer conversations.

Using proquo ai, Better Nature gained daily intelligence on brand and category drivers, optimized messaging weekly, and focused on white-space opportunities; this helped them secure meetings with major retailers (Waitrose & Partners, Tesco, Co-op, Sainsbury’s), increase physical store distribution by 38%, and improve key brand metrics (Differentiation +14%, Relevance +12%, Aspiration +11%, Attraction +5%), alongside a 9% rise in Seduction.