proquo ai
15 Case Studies
A proquo ai Case Study
American Flatbread, a US premium pizza brand, faced COVID-19–driven shifts in consumer needs and intense retail competition, and needed up-to-the-minute category and consumer intelligence to prove their value to buyers and grow distribution. They turned to proquo ai, using ProQuo’s BrandManager and CreativeLab for live brand management and creative optimization.
proquo ai delivered AI-powered guidance, segmented insights and creative testing that sharpened briefs, strengthened retailer stories and revealed a new male audience to target. The work drove measurable impact: Empathy +22%, Connection +50% (men up 50%), Repeat rate ~50%, and Dollar Growth in the Natural Grocery channel +50.3%, helping American Flatbread win shelf space and boost sales.
Alison Houle
Director Of Marketing