Case Study: Women’s Wear Daily brings fashion history to life with ProQuest's archive

Women’s Wear Daily - Customer Case Study

Women’s Wear Daily, one of the fashion industry’s best-known titles, needed a way to make its long publishing history easier to explore for research into fashion trends, brands, designers, and the business of fashion. Through ProQuest, its archive became available as a digital collection spanning every issue published from 1910 to the present.

ProQuest delivered the Women’s Wear Daily Archive as a fully cross-searchable resource with other ProQuest products, giving researchers access to news, commentary, advertisements, and images in one place. The archive adds depth to fashion research by letting users trace change over time alongside related ProQuest collections such as Vogue Archive and other historical databases.

Women’s Wear Daily