Case Study: Strawberry saves 25,000 hours with Proposales

Strawberry - Customer Case Study

The customer, Strawberry (a major hotel group), faced a challenge in managing proposals across its 200+ properties. The process, which relied on Microsoft Word and PDFs, was time-consuming and hindered brand consistency and response rates. To address this, the hotel group turned to the vendor, Proposales, seeking a faster, unified solution.

By implementing Proposales' web-based proposal system, the vendor provided an intuitive, module-based platform. This solution saved the team an estimated 25,000 hours annually, slashed response times by 50%, and increased proposal acceptance rates by 20%. The results included a more efficient workflow, improved brand consistency, and a significant boost to the bottom line.

Strawberry

Anant Vithlani

Vice President Sales