Case Study: Castilla Termal reduces RFP workload with Proposales

Castilla Termal - Customer Case Study

Castilla Termal, a group of five thermal hotels, faced significant challenges in managing the high volume of RFP requests they received for events and groups. Their manual proposal process was tedious and time-consuming, which overwhelmed their sales team, reduced the quality of their offers, and took focus away from personalized customer service. They turned to Proposales to implement a unified solution for creating and sending proposals.

By implementing the Proposales platform, Castilla Termal mandated its use across all hotels to create agile, dynamic proposals with established templates. This solution from Proposales drastically shortened their response times and optimized the team's workload. The tool also improved the quality and visual impact of their proposals. While still evaluating conversion rates in a post-pandemic market, the group has successfully reduced manual work, allowing their team to concentrate on creating better customer experiences and networking.

Castilla Termal

Lucia Pumares

Sales Director