Case Study: Windermere Real Estate keeps selling during COVID-19 with PropLogix

Windermere Real Estate adapts virtual home tours and 3-person showings with PropLogix amid 16.3% unemployment

The customer, Windermere Real Estate, faced significant challenges in selling real estate due to strict COVID-19 lockdowns and social distancing mandates in Washington State. Brokers like the Sanger team at Windermere could no longer conduct traditional open houses or in-person showings, threatening their ability to maintain business and connect with clients. They utilized services and insights from the vendor, PropLogix, through its educational content and podcast platform to explore new strategies.

The solution, highlighted by PropLogix, involved the Sangers adopting and sharing innovative virtual sales techniques. They created informal cellphone video tours, hosted Facebook Live open houses, and conducted 1-to-1 video walkthroughs to qualify buyers and maintain their brand presence. PropLogix helped disseminate these successful strategies, demonstrating how flexibility, virtual tools, and a cooperative approach within the Windermere team helped agents continue to close deals, including those involving complex jumbo loans, despite the restrictive environment.

Windermere Real Estate