Case Study: TXI boosts awards, visibility, and brand awareness with Propllr PR and Content Marketing

TXI boosts brand visibility and wins awards with Propllr PR and Content Marketing

The customer, TXI, a product innovation firm, faced the challenge of staying top-of-mind during the long enterprise sales cycle in the crowded digital transformation space. They partnered with the vendor Propllr for a combined PR and content marketing service to ensure their unique approach and DEIB commitments were recognized by potential buyers before they even contacted sales.

Propllr implemented a strategy of repeating key thought leadership messages across both owned and earned media. This involved leveraging TXI's experts to educate the market, aggressively promoting all content, and reusing PR wins for content and vice versa. As a result, Propllr secured TXI numerous industry awards and significant media placements in publications like Fast Company and Inc., which increased brand awareness and drove steady growth in organic website traffic and newsletter engagement.

TXI