Case Study: Deft achieves top-tier media coverage with Propllr PR and Content Marketing

Deft secures nearly 200 placements in 3 years with Propllr PR and Content Marketing

Deft, a full-spectrum IT management partner, faced the challenge of earning top-tier media coverage and establishing authority among B2B tech giants. To achieve this, they partnered with vendor Propllr for a PR and content marketing program. Their primary challenge was that most reporters write for consumers, while Deft's expertise was in complex B2B topics like cloud infrastructure.

Propllr implemented a strategy focused on positioning Deft's executives as knowledgeable thought leaders who offered helpful, nuanced critiques of major players like AWS. The solution involved securing nearly 200 placements over a three-year engagement, including top-tier coverage in outlets like the Wall Street Journal and Chicago Tribune. This significantly increased Deft's exposure and established their leaders as credible sources for major publications.

Deft