Case Study: MaxSold achieves faster month-end closes and actionable profitability insights with Prophix Software

A Successful Bid on Cloud for MaxSold

MaxSold, a leading online estate-sale and downsizing auction service with about 400 employees, was drowning in spreadsheet-driven reporting and lacked visibility below the financial-statement level. The finance team needed a single version of the truth, faster insight into unit economics and profitability, and a cloud-ready solution that reduced manual work and internal IT overhead while enabling modern business‑driver modeling and AI capabilities.

By migrating to Prophix Cloud CPM, MaxSold built custom models for finances, currency, expenses and operations and now uses Prophix’s Excel add-in for timely monthly reporting. The move cut month-end close time to one week, enabled quarterly updates without IT support, unlocked detailed profitability views by region, customer and service, and gave the finance team the agility to run weekly what‑if scenarios—while eliminating server maintenance and simplifying deployment.

MaxSold

Paul Vickers

Chief Financial Officer