Case Study: Crazy Shirts achieves automated reporting and month-end close, reclaiming eight weeks of FP&A time with Prophix Software

A New Finance Fit for Crazy Shirts

Crazy Shirts, a Hawaiian-founded casual apparel brand with 200+ employees and retail locations across the U.S., faced time-consuming, manual finance processes that limited their ability to analyze profitability and identify growth opportunities. An outdated Prophix implementation and heavy Excel-based work left the FP&A team spending hours on data extraction, reconciliation, and report formatting instead of strategic analysis.

By updating and expanding Prophix, Crazy Shirts automated reporting, month-end close, financial analysis, and budgeting, freeing the team to focus on insights. The change reduced core processes from over 360 hours to just a few hours—report updates from 2 hours to 7 minutes, management reporting from 16 hours to 15 minutes, month-end close from 8 hours to 2 minutes, and external partner reports to under a minute—reallocating roughly eight weeks of FP&A time and improving decision-making and profitability visibility.

Crazy Shirts

Scott Sutherland

Chief Financial Officer