Case Study: UBS drives global brand transformation with Prophet

UBS reaches 165M people with Prophet’s unified global brand campaign

UBS faced the monumental challenge of integrating Credit Suisse, the largest merger in financial services history, and needed to reinvent its brand to drive cultural transformation and long-term growth. Prophet partnered with the bank to define a new era of leadership, moving beyond operational merger to a brand-led transformation.

Prophet's solution centered on the unifying concept of "Craft," which anchored a refreshed brand strategy and a global campaign. They executed this across brand integration, strategy, and marketing transformation, launching initiatives like the UBS House of Craft platform and the UBS Craftmakers content series. Results included uniting over 100,000 employees, a global campaign reaching over 165 million people, award-winning recognition, and the UBS House of Craft platform attracting over 10,000 guests and extensive media coverage in 2025 alone.

UBS