Case Study: Kalmar drives decarbonization-focused brand growth with Prophet

Kalmar drives all-time high website visits with Prophet brand refresh

Kalmar, a heavy logistics business and former part of Cargotec, faced the challenge of establishing a unique brand identity as it separated into a standalone, publicly-listed company. They partnered with the consultancy Prophet to develop a new brand positioning, architecture, and visual identity that would reflect their future direction and crucial role in helping customers decarbonize their operations.

Prophet's solution involved a three-stage process to refresh the Kalmar brand, defining a new brand promise and creating a visual identity centered on the "bonds of progress" concept. The new branding included an updated logo, color palette, and typography. Prophet also built an activation plan to launch the brand. The result was a strong positive reaction from stakeholders, leading to an all-time high in new website visitors and social media impressions for Kalmar.

Kalmar