Case Study: Institutional Investor achieves stronger engagement with Prophet

Institutional Investor boosts email open rates 40% with Prophet

The customer, an institutional investor, faced a diluted brand with a confusing portfolio of sub-brands and services, a challenge exacerbated by the need to pivot events online during the Covid-19 pandemic. They partnered with Prophet for a brand revitalization to unify the customer experience and focus on future growth.

Prophet modernized the product portfolio and defined a new brand positioning centered on creating a community that shapes markets. The results included a nearly 40% increase in email open rates, a 320% rise in deep-page website scrolling, and a 265% increase in page click-throughs, alongside reduced costs and improved internal collaboration.

Institutional Investor