Case Study: HRS Group reinforces its brand and enterprise travel platform with Prophet

HRS Group unifies 50 years of growth with Prophet

HRS Group, a leading European hotel portal and B2B travel management service, sought to refresh its brand following the impact of the COVID-19 pandemic. The company approached the consultancy Prophet to develop a new positioning that would more effectively capture its vision, signal a new direction, and demonstrate its transformation of the travel management industry.

Prophet collaborated with HRS leadership to define a new brand positioning centered on simplicity and impact, articulated as ‘Stay, Work and Pay’. The solution involved refreshing the visual identity and brand architecture across the entire HRS portfolio, including its consumer, enterprise, and holiday rental divisions. Prophet ensured the principles of simplicity and impact became a connecting thread, uniting the organization. As a result, HRS now communicates with greater clarity and consistency across all customer and employee touchpoints, equipping the company to sustain and accelerate its growth.

HRS Group