Case Study: Amova Asset Management unlocks global growth with Prophet

Amova Asset Management launches global brand with Prophet, generating 20M+ impressions in Hong Kong

The customer, Nikko Asset Management (later rebranded to Amova Asset Management), faced the challenge of having an established brand that no longer reflected its evolution into a modern, globally integrated asset manager. It needed a new identity to honor its Tokyo heritage while expressing its international ambition. The vendor Prophet was engaged to provide strategic brand consulting and creation services.

Prophet collaborated extensively with the client to develop the new Amova Asset Management brand, including the name, visual identity, and brand system. The solution featured a distinctive logo and a message platform centered on global insight. The launch united employees across markets and reinvigorated client perception. Prophet also helped drive measurable impact, with campaign results in key markets such as Hong Kong achieving a click-through rate of 2.22%, significantly above the 0.32% benchmark.

Amova Asset Management