Case Study: AbbVie achieves stronger engagement and trust with Prophet's I AM campaign

AbbVie boosts engagement 6x with Prophet

AbbVie, a biopharmaceutical company, faced the challenge of being a largely unknown industry leader despite impacting millions of lives. The company needed to build public recognition and trust to connect in a more human way. Prophet was engaged to help address this paradox.

Prophet developed the "I AM" campaign, which shifted focus from the corporation to the individual by featuring unscripted stories from real patients and employees. This solution positioned AbbVie as an ally that sees the person behind the patient. The campaign achieved significant results, including becoming the most-read branded article on The Washington Post, engagement rates six times above benchmark, a 29% rise in organic conversation, and a 34% increase in AbbVie's stock price. Prophet successfully redefined AbbVie's connection with its audience.

Abbvie