Case Study: Greencell Ltd boosts fresh produce profitability with Prophet Software

Greencell Ltd - Customer Case Study

Greencell Ltd, a UK-based supplier of fresh fruit and vegetables, was struggling with its previous software system's inability to provide the detailed consignment accounting and profitability reporting it required for customers and growers. The company needed a modern system to gain visibility into live stock and achieve the up-to-date management controls demanded by the industry.

Prophet Software implemented its Pr2 (and later Pr2.5) system, which provided integrated live stock management, detailed reporting, and process control across the entire business. The solution gave Greencell daily profitability reports by purchase order, lot, customer, and supplier, enabling more effective management and motivation for its teams. The implementation led to faster access to information, more timely cash flow forecasts, and the ability to produce full management accounts within days of month-end, significantly streamlining operations and year-end audits. Prophet's software became so integral that the company attributed a great deal of its success to the platform.

Greencell Ltd

Peter Irving

Finance Director