Case Study: Berry Gardens achieves faster, more transparent fruit distribution with Prophet Software

Berry Gardens increases capacity 100% with Prophet Software

Berry Gardens, a UK-based grower-owned soft fruit cooperative, faced the complex logistical challenge of efficiently allocating short-supply, perishable products from dozens of grower locations to over a hundred national customer depots. Their old manual, phone-and-fax-based system was reactive and time-consuming, making daily allocation a puzzle and limiting transparency for their grower members. They turned to Prophet Software and its Pr2 suite to modernize operations.

Prophet implemented its Pr2 platform, including web and mobile applications, to provide real-time grower interaction, sales order management, and integrated packhouse and warehouse management. This solution automated data capture, provided live stock visibility, and matched grower forecasts with orders. Key results included eliminating several man-hours of early morning manual work, achieving full compliance with major retailer requirements like Tesco ASN and M&S RFID, and providing complete cost transparency to growers, enabling faster payments. The software transformed the business process, making it far less reactive and optimizing returns.

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Prophet UK Tel: +44 (0)1676 525 555

Berry Gardens

Berry Gardens