Case Study: MSTA boosts engagement and revenue with PropFuel

Msta Uses Propfuel As Essential Tech Platform For Engagement, Revenue Generation & Data Enrichment

Missouri State Teachers Association (MSTA) needed a better way to engage future, current, and lapsed members while also improving contact data and uncovering member intent. MSTA turned to PropFuel, using its conversational engagement platform to create two-way communications that could support recruitment, retention, and ongoing member outreach.

With PropFuel, MSTA launched campaigns for member referrals, student intent and data enrichment, and lapsed-member win-back. The results included 134 new referral leads from a single email, refreshed email and intent data from 200+ student members, and more than 50 lapsed members rejoining, generating over $6,000 in immediate revenue and more than $16,000 in member lead revenue potential.

MSTA

Kara Potter

MSTA