Case Study: Infusion Nurses Society updates member profiles and captures DEI stories with PropFuel

Infusion Nurses Society Starts Conversations About DEI, Build Member Profiles

Infusion Nurses Society, an international nonprofit for infusion nurses and clinicians, wanted to better understand its members on a personal level while tackling two common association challenges: collecting meaningful member feedback and keeping profile data current. To do this, the organization used PropFuel’s conversational engagement platform to start more personalized interactions with its membership.

Using PropFuel, INS ran a three-part profile-building drip campaign that asked members a single question in each email and automatically pushed updates into its Fonteva AMS, resulting in 4,500 member data fields updated. In a separate DEI campaign, PropFuel helped INS gather open-text stories about racial prejudice from 68 members and trigger internal alerts for staff follow-up, giving the association actionable member insight and a stronger foundation for one-on-one engagement.

Infusion Nurses Society