Case Study: Rivet boosts brand visibility and warm leads with Propensity

Rivet builds brand visibility in under 6 months with Propensity

Rivet, a SaaS-based construction software company, needed to move beyond cold outreach and unsustainable marketing efforts to build a warmer, more qualified sales pipeline. Their challenge was to increase brand recognition and connect with the right decision-makers within their niche market. To achieve this, they implemented an account-based marketing (ABM) strategy using the Propensity platform.

By leveraging Propensity's ABM engine and its integration with HubSpot, Rivet was able to hyper-target its ideal audience with programmatic display ads and high-value content. This solution provided sales with warmed leads who were already familiar with the brand, making the outreach process significantly easier. Within two months of using Propensity, landing product demos became markedly easier, and the company built substantial brand visibility and thought leadership in under six months.

Rivet