Case Study: Merit America boosts qualified leads and website traffic with Propensity

Merit America boosts qualified leads 50% with Propensity

Merit America, a non-profit creating pathways to tech careers for adults in low-wage work, needed to broaden its reach and generate a consistent pipeline of qualified marketing leads. Their challenge was to implement an effective account-based marketing (ABM) strategy to attract new partners and learners, managed by a modest-sized team. To achieve this, they turned to the platform from vendor Propensity.

Using Propensity's ABM platform and its Industry-Specific Playbooks, Merit America launched targeted campaigns. This solution, supported by guidance from a Propensity Customer Success Manager, led to exceptional results. In just 30 days, the first campaign generated a 97% increase in website traffic and 119 hot leads. A subsequent refined campaign increased that number to 430 qualified leads while also reducing the average cold-to-hot lead conversion time from 15 days to just 6.

Merit America