Case Study: Hagerty achieves stronger member engagement with Propello Cloud

Hagerty - Customer Case Study

Hagerty, a global leader in classic car insurance, sought to strengthen customer relationships and generate new revenue by launching a membership rewards programme in the UK. The challenge was to create this programme quickly and cost-effectively without diverting significant internal resources from their core insurance business. To achieve this, they partnered with vendor Propello and utilized their white label loyalty solution.

Propello implemented a comprehensive, plug-and-play membership programme for Hagerty, managing everything from strategy and benefit sourcing to technology integration. This solution allowed for a swift launch with minimal upfront investment. The results are promising, with the programme on target to hit 3,000 members in its first year and projections showing a 75% membership retention rate and programme profitability by year two. The partnership with Propello enabled Hagerty to enhance customer engagement efficiently.

Hagerty

Mark Roper

Managing Director